Websites
Fast, well-typed marketing sites that read clearly and load quickly.
- Landing pages
- Brand & portfolio sites
- Ecommerce frontends
- CMS-backed content
Websites • Web Apps • AI Tools • Automation
Build the thing your business actually needs.
I'm a builder who turns business problems into working software — websites, web apps — for founders and small teams. Focused MVPs first, then room to grow.
on-first-click / how-it-works
Scope the idea
› founder: “I need to qualify leads faster.”
Mapped to: research → score → shortlist
Currently building: Prospect PalCurrently building: Press PalBuilding AI scoring workflowsShipping small, testing oftenCurrently building: Prospect PalCurrently building: Press PalBuilding AI scoring workflowsShipping small, testing often
Capabilities
Four ways I can help
Most projects are a mix. Tell me the problem and I'll tell you the smallest thing that solves it.
Web Apps
Real products with accounts, data and permissions — scoped to an MVP you can ship.
- Internal dashboards
- Client portals
- Booking & intake tools
- Auth + database setup
AI Tools
Practical AI features that do a specific job well, not chatbots for the sake of it.
- Transcript & document analyzers
- Structured data extraction
- Scoring & summarization
- Task-specific assistants
Automations
Quiet systems that remove the manual steps between your tools.
- CRM & workflow automation
- API integrations
- Scheduled jobs & alerts
- Reporting pipelines
Selected work
Products I'm building
Software products I build and actively develop — end to end, from the idea to the deployed thing.
Lead found
Score 87
Shortlist
In Development
Prospect Pal
AI Lead Intelligence Platform
An AI-powered research and scoring workspace that helps identify prospective leads, qualify them against your criteria, prioritise who's worth the outreach, and manage the follow-up in one place.
- AI
- Data Enrichment
- Scoring
- Web App
prospectpal.onfirstclick.comVisit
New request
Good fit
Draft pitch
Coming Soon
Press Pal
PR / Media Opportunity Tool
Software for surfacing media opportunities: collecting relevant journalist requests, organising them by fit, and turning those signals into smarter content and outreach workflows.
- AI
- Matching
- Workflow
- Automation
presspal — coming soonComing soon
Shop
Events
Community
Active Project
Lauryn's Garden Wellness
Brand / Commerce / Community Website
A digital brand experience connecting wellness products, content, events and community programming — built to grow as the brand adds new offerings.
- Website
- Ecommerce
- Content
- Community
lgw.onfirstclick.comVisit
Much of the work shown here began as internal business software — built to solve real operational problems and improve how a business actually works. These products are actively developed, and where they solve a common problem well, they may also be made available to other businesses with similar needs. Client work stays private unless I have permission to share it.
How I build
Focused, maintainable, shipped
A small working product beats a big unfinished one. Every project follows the same four steps.
- 01
Scope
We get specific about the problem, who it's for, and what “done” looks like. I cut anything that doesn't earn its place in version one.
- 02
Build
I build the simplest reliable version first — clean structure, sensible data, code you or someone else can pick up later.
- 03
Test
Real inputs, edge cases, mobile, speed. I'd rather find the awkward bits before your users do.
- 04
Launch
Deployed and handed over with what you need to run it. From there, features expand based on what's actually being used.
Security and privacy are part of the build, not an afterthought. Before launch, I review data collection, access controls, permissions, integrations, and security settings so the product is ready for real-world use.
Contact
Tell me what you're trying to build.
Share a few details and I'll come back with honest thoughts on scope, approach, and whether I'm the right fit. No pressure, no pitch deck.
- A real reply from me, not a template.
- Straight answer on what's realistic for the budget.
- Your details stay private.